Sunny King Automotive Crown & Logo Concept

The Sunny King logo needed to be both timeless and versatile. It needed to stand out on a page filled with other logos and be a vibrant graphic that could be reduced to business card size or displayed on an interstate superboard.

After researching the graphic origins of the original Sunny King Crown we found that it was based on the St. Edward’s Crown of England, the principal crown of the British Commonwealth.

This new crown image streamlines and modernizes the Sunny King Crown, simplifying it for use as a corporate mark and increasing visibilty factors for print reproduction. The sans serif text ratifies the modern look and emphasizes the ‘King’ surname