Dixie Construction is now RFI Contractors, and Potts Marketing Group helped them organize the change effective January 1, 2009. "We have been working successfully for 20 years developing a reputation for service, quality, and reliability," says owner Ronald Finch. "Due to the additions and expansions of our services we felt the time was right to change our name to something that better reflects our global capabilities, so we have changed our name to RFI Contractors (Ronald Finch Incorporated)."

RFI Contractors has evolved into a national company that can handle all of your construction needs, particularly retro-fitting "big-box" retailers. RFI has successfully made the transition, completely re-branding the company with a new logo, newly energized website, and national public relations and media campaign. Congratulations to Ronald and Margo Finch and all the folks at RFI Contractors! Visit www.rficontractors.com.

If you're new to email marketing, iContact is the place for you.

With over 49,000 customers, iContact allows organizations of all sizes to easily create, send and track email newsletters, RSS feeds, surveys and autoresponders.

iContact can help your business increase its bottom line by making email marketing quick and easy. By sending eNewsletters to your clients and prospects, you help to build stronger relationships at a fraction of the cost of traditional methods.

Sign up for a 15 day Free Trial Membership, or give Tom a call, and find out just what iContact can do for you!

Located in Birmingham's old East End hospital building, The Lovelady Center is a 6-to-12 month faith-based transitional program currently serving over 330 women and 100 children. Founded by Mrs. Brenda Lovelady Spahn, the center helps recent parolees recover from their poor choices and walk forward with a newfound confidence and ability to make the most out of life.

Potts Marketing Group's Video Services Department, headed by Jamie Smith, was proud to create a ten minute video concerning The Lovelady Center.

Bill began his artistic career as an illustrator. Through his unique creative approach and hard work, he soon found success in advertising, logo, and publication design. Bill has created powerful branding for many clients ranging from multi-national corporations to rock bands. You experience his designs everyday.

Give Potts Marketing a call and put Bill's dynamic imagination to work for you and your company.

Internet Marketing Goes a Step Further

Search engine optimization, or SEO, is the relatively new science of optimizing your website's ability to be found by your potential customers utilizing search engines like Google or Yahoo! Potts Marketing Group specializes in setting your site on the road to optimization from day one. Many businesses spend plenty of time on what their website looks like without considering the best, most efficient way to drive traffic to their site. We perform complete data mining services and help your business through the extensive use of Google Analytics and Google AdWords.

Adding Google AdWords and Yahoo Search Marketing into the mix introduces a service known as Search Engine Marketing (SEM). These tools allow us to set up online advertising budgets that allow you to pay only for anyone who actually clicks through to your site; and only after they have used a key phrase in their search for your service or product. A well run SEM marketing program is by far the most efficient advertising tool available today.

Sunny King Toyota has been recognized nationwide with its 15th President's Award! This award recognizes only the best of the best in customer service, parts and service, and sales excellence. Congratulations to Sunny King Toyota on receiving this prestigious honor.

Visit their site at www.sunnykingtoyota.com

McClellan will come alive with the sights and sounds of American Idol Ruben Studdard, The Machine performs Pink Floyd, and the Alabama Symphony Orchestra complete with the 1812 Overture and cannons! Avid supporters of the "Longleaf Series", Potts Marketing Group created the pinecone/music note graphic adopted by Music at McClellan as their official symbol. We also design and produce the pamphlets, rack cards, TV and radio ads, plan the media, and, this year, Potts even booked The Machine and Ruben Studdard!

For Tickets visit www.musicatmcclellan.org

Tom graduated from Sewanee, the University of the South with studies at University College, Oxford, England. He has worked in sports marketing for both Clemson and UNC. He has extensive experience in sales management, advertising, marketing, news production, branding, and public relations as well as a broad background in internet strategies, television, cable, radio, direct marketing, trade publications, newspaper, and image development.

CrossFit Serious Fitness, a canidate CrossFit affiliate, launched its website today.

CrossFit Serious Fitness, located on 1710 Hillyer-Robinson Industrial Pkwy in Anniston, offers a different approach to fitness. Utilizing a specially outfitted training center, Serious Fitness provides overall fitness.

Owner Tom Muller asks, "When you think of a 'gym', what comes to mind? If you are like most people you will think of rows of machines and banks of cardio equipment. Workouts are comprised of structured sets on a series of machines. The machines bear the majority of the load, setting an artificial line of action, forcing your body to follow its path. People sit on stationary bicycles, reading a magazine and getting in their 30 minutes of 'cardio' before their strength training. Throughout these gyms there are a multitude of places to either sit down, or lay down to workout. There is no creativity, no variance, only a structured environment for the masses. Is this an effective way to train for everyday life?"

Serious Fitness offers fitness that is fun and engaging. The exercises we do will make a difference in your life. And our team system makes it something you will look forward to doing every day.

For more information visit the Serious Fitness site.

Webb Flooring of Pell City, AL announced the release of its newly designed website at www.webbflooring.com today.

Potts Marketing Group worked closely with Webb Flooring to develop a Flash-based Online Showroom.

Webb Flooring is a member of the Webb Concrete Family of serivces.

Webb Flooring has a wide selection of tile and hardwood flooring as well as carpet, natural stone, vinyl, laminate, and rugs.

They also install pre-finished and unfinished hardwoods, laminates, tiles, stone, carpets, and vinyls and provide free estimates and measures.

For more information visit the Webb Flooring site.

Blastcrete Equipment Company of Anniston, AL announced the release of its re-designed website today

The new site features an improved user experience, easy product selection and detailed information and videos.

The new site allows a customers to quickly select a product based on their needs, view and download product information and see industry and product specific videos.

The Blastcrete Equipment Company had been in business since 1950. They offer industry-leading concrete pumping equipment and accessories worldwide. Blastcrete is also involved in multiple on-going research projects in conjunction with the University of Alabama at Birmingham.

For more information visit the Blastcrete website.

Anniston, Alabama - Alabama Governor Bob Riley has appointed Jim Farrell, President of Blastcrete Equipment Co. in Anniston, Alabama, to the Alabama Iron and Steel Council. With the completion of the ThyssenKrupp plant in Mobile, Alabama is expected to become the second largest steel producer in the U.S. by 2010.

"The Alabama iron and steel industry is not only one of our state's most historical industrial enterprises but each year grows in national scope and importance," said Gov. Riley. "This council was formed to make sure that Alabama continues to be the predominant force in a sector that literally drives the national economy."

"It's truly an honor to have been asked to serve on this important business development council," said Farrell. "The future growth of the state's steel industry will heighten Alabama's profile nationally and internationally."

For More Information contact:
Jim Farrell, Blastcrete Equipment Co. - 256.235.2700